Privacy Policy

1. Information We Collect

We collect different types of information to provide and improve our services:

1.1 Information You Provide to Us

• Personal Information: Name, email address, mailing address, phone number, and payment information when you place an order.

• DNA Sample Data: If you purchase a test, we collect and transmit biological samples to our partner laboratories for genetic testing.

• Communication Data: Any messages, emails, or support requests you send us.

1.2 Information Collected Automatically

• Log Data: IP addresses, browser type, pages visited, time spent on our site, and referring pages.

• Cookies & Tracking Technologies: We use cookies and other tracking technologies to enhance user experience, analyze site traffic, and for marketing purposes. See our Cookie Policy below.

1.3 Third-Party Information

• If you provide information about another person (e.g., a relative for testing purposes), you confirm that you have obtained their consent.

2. How We Use Your Information

We use collected data to:

• Process orders and payments.

• Facilitate genetic testing through third-party laboratories.

• Improve our website and services.

• Provide customer support.

• Ensure security and prevent fraud.

• Comply with legal obligations.

• Provide personalized marketing and advertising.

We do not sell your personal data to third parties.

3. Data Sharing & Disclosure

We only share your information in the following circumstances:

• With Service Providers: Payment processors, shipping carriers, and laboratory partners that conduct DNA testing on our behalf.

• For Legal Compliance: When required by law, court order, or to protect our legal rights.

• In Business Transfers: If our company is acquired or merged, your data may be transferred to the new entity.

• For Marketing & Analytics: With third-party analytics and advertising partners, such as Google Analytics and Meta (Facebook) for ad tracking and performance analysis.

4. Data Security & Retention

We implement industry-standard security measures to protect your data, including encryption, secure storage, and access controls. However, no online transmission is 100% secure.

• Data Retention: We retain your personal data only as long as necessary for our services and legal compliance.

• Genetic Data: DNA samples are processed and retained by our partner laboratories per their respective policies. We do not directly store or analyze genetic material.

• Breach Notification: In the event of a data breach, we will notify affected users in compliance with applicable laws.

5. Your Rights & Choices

Depending on your location, you may have the following rights:

• Access & Correction: Request access to your personal data and correct inaccuracies.

• Deletion: Request deletion of your data, subject to legal and contractual obligations.

• Opt-Out: Manage cookie preferences and marketing communications.

• California Consumer Privacy Act (CCPA) Rights: California residents can request information on data collection and opt-out of data sharing.

• Nevada Privacy Rights: Nevada residents can opt-out of the sale of their personal data (we do not sell data, but honor opt-out requests).

To exercise your rights, contact us at [Insert Contact Info].

6. Cookie Policy & Online Tracking

We use cookies, tracking pixels, and other technologies to enhance site functionality, analyze site traffic, and deliver targeted advertising.

• Types of Cookies Used:

• Essential Cookies: Necessary for site functionality.

• Performance Cookies: Analyze site traffic and usage.

• Marketing Cookies: Used for targeted advertising.

• Third-Party Tracking: We use Google Analytics and Facebook Pixel to track user interactions and ad performance.

• Opt-Out Options: You can adjust cookie settings in your browser or opt-out of third-party tracking by visiting Google’s Ad Settings and YourAdChoices.

7. Children’s Privacy

Our services are not intended for individuals under 18. We do not knowingly collect information from minors. If we discover that we have collected personal information from a minor, we will delete it immediately.

8. HIPAA Compliance (If Applicable)

Since we do not directly conduct DNA testing, we do not manage protected health information (PHI) under HIPAA. However, our partner laboratories may be subject to HIPAA regulations. If applicable, their HIPAA Notice of Privacy Practices will outline how they handle health data and patient rights.

9. Dispute Resolution & Arbitration

• Any disputes will first attempt resolution through good-faith negotiation.

• If unresolved, disputes will be settled through binding arbitration in St. Louis, Missouri under the American Arbitration Association (AAA) rules.

• Class action lawsuits are not permitted.

10. Changes to This Privacy Policy

We may update this policy from time to time. Changes take effect upon posting. Please review it periodically.

11. Contact Us

If you have questions about this Privacy Policy, contact us at:

TestMark DNA (LCDC LLC)
1118 Hampton Ave. Suite 108, St. Louis, MO 63139 

[email protected]

1-866-702-7644

By using our services, you acknowledge and agree to this Privacy Policy.

End of Privacy Policy